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Service Leads to Scale for MAX Service Group

MAX Case Study

Industry

Home Services

Challenge

MAX Service Group, which operates leading HVAC, plumbing, and electrical companies that serve the Midwestern portion of the US, was searching for a new partner to help them scale into new markets. They were seeking a strategic partner that prioritized service and communication who could support their growth goals. MAX Service Group also desired more Google reviews and a full suite of functionality that would support efficiencies for their team.

Results

MAX Service Group was able to drive more reviews for each of their locations, manage their high-volume of inbound and outbound communications in an easy to use platform, and access holistic reporting across all their brands and locations to make strategic decisions for their business. This included the ability to randomize review requests across locations to help grow their secondary markets as well as facilitate mass campaigns that drove 300+ bookings.

Key Product

Review Pro, Experience Pro, Website Chat

46%
YoY increase Review run rate
600%
Increase in jobs booked
16,700
New calls from Google pages
< 3
Weeks to first campaign

Liftify has been instrumental in enhancing our online reputation. Kristen, our dedicated customer success manager, ensures smooth operations. Zach's visionary approach and attentive listening have truly personalized our experience. Their expertise in reputation management is unparalleled. Liftify is undoubtedly a game-changer for any business seeking effective online presence management.

Corey Trojanowski

Local SEO & Marketing Partnerships Manager @ MAX Service Group

MAX tech

About MAX Service Group

MAX Service Group is prominent Midwest-based home services consortium specializing in HVAC, plumbing, and electrical services. It operates five leading brands—Williams Comfort Air, Mr. Plumber, Thomas & Galbraith, Buckeye Heating & Cooling, and Jarboe's Heating, Cooling & Plumbing—serving Ohio, Indiana, and Kentucky with a focus on quality, community, and 24/7 emergency care.

The Challenge

As a multi-brand, multi-location operation spanning 17 locations across 5 brands, MAX Service Group faced the compounded complexity of maintaining a consistent online reputation while managing high volumes of inbound and outbound customer communications. Without a centralized platform, their teams struggled to respond to leads in a timely manner, leaving potential revenue on the table and making it difficult to identify which locations or markets needed the most attention. With ambitions to expand further across the Midwest, they needed a scalable solution that could grow with them — one that eliminated operational silos, standardized their customer engagement process, and gave leadership the visibility needed to make confident, data-driven decisions.

The Solution

MAX Service Group knew that in order to achieve their growth ambitions, they needed a solution that could meet the scale and complexity of their operation from day one. With 17 locations across 5 brands, they required a platform that could be deployed quickly, adopted easily across their teams, and deliver measurable results without a lengthy ramp-up period. They weren't just looking for another tool — they needed a cohesive system that would bring their brands together under one roof and give their team the confidence to execute at a higher level.

From day one, Liftify's dedicated customer success team worked hand-in-hand with MAX Service Group to ensure a seamless onboarding experience that minimized disruption to their day-to-day operations. By customizing the platform to fit the unique needs of each brand and location, Liftify empowered MAX Service Group's team with tools that were both intuitive and immediately impactful. The result was a unified system that not only streamlined internal workflows but also created a consistently exceptional customer experience across every touchpoint — laying a strong foundation for continued growth and market expansion throughout the Midwest.

 

The Results

Since partnering with Liftify, MAX Service Group has seen transformative results across their entire operation. Their review run rate increased by 46% year-over-year, significantly strengthening their online reputation across all 17 locations. Webchat became a major new revenue driver, generating a 600% increase in jobs booked and contributing $350k in new revenue, while Google pages delivered 16,700 new calls — a direct reflection of their growing online presence. Operationally, the team also found their stride, achieving a median response time of under 4 minutes on inbound messages and launching their first campaign in less than 3 weeks. Behind these numbers were the key pillars that made it possible: white glove service and execution, randomized review requests to support market expansion, meaningful time savings through operational optimization, and a solution customized specifically to fit their business. 

What started as a search for a better way to manage their online reputation has evolved into a scalable growth engine — positioning MAX Service Group to continue expanding confidently across the Midwest and beyond.

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