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How Review Pro Generates 2x More Reviews Than Other Solutions

Written by Julie Fogg | Feb 2, 2026 8:19:32 PM

Last week, we introduced Review Pro and mentioned that our customers consistently generate 2x more reviews than businesses using other solutions. That's not marketing speak—it's what we see in the data. Today, we're showing you exactly how Review Pro achieves these results.

The 2x Difference Isn't Magic, It's Method.

Building your online reputation isn't about luck or having better customers; it's about having a system specifically designed to maximize review generation at every stage. Review Pro takes a data-driven, hands-on approach to review building with five key components working together.

Component #1: Automated Workflows That Run in the Background

Manual review requests don't scale. While they are an important personal, first touchpoint onsite, they leave gaps in follow-ups with your customers. Your service team completes the job and asks the customer to leave a review, but your customers are on to the next thing in their daily schedule. They had a positive experience with your team, but their minds quickly find distractions in the other tasks to accomplish in their day. So, how do you increase your chances for a review? This is where Review Pro's automated review cadence comes in.

Once configured, Review Pro automatically triggers a review request sequence after every completed job (or business-specific trigger). A job is marked complete, and the workflow begins immediately with no manual intervention required.

The workflow includes:

  • Initial request sent via email and/or SMS within hours
  • Strategic reminders at optimized intervals
  • Multi-channel delivery through preferred communication methods
  • Personalization with job-specific details and technician names

The impact: Businesses that pair manual and automated review request processes immediately see more review volume by eliminating gaps. Every customer receives a request, every time.

Component #2: Multi-Channel Outreach

Sending a single review request email doesn't cut it anymore. Customers are engaging across multiple channels based on personal preferences, and that means you need to reach them where they are. Because multi-channel outreach is more important than ever, Review Pro uses both. In fact, Liftify consistently achieves 7% higher email open rates and 5% higher SMS click-through rates than industry averages.

Why SMS Matters
  • Visibility: People check texts within minutes. Emails sit in inboxes for days or get buried in filtered inbox tabs.

  • Simplicity: One tap on the SMS link and customers are leaving a review. No login, no searching through email.

  • Access: Providing options to leave reviews through email and SMS allow customers to choose how they want to engage with you

You can send email only, SMS only, or both—maximizing reach for high-value jobs. Customize your customer journey with Liftify’s data-driven insights and hands-on service support.

Why this matters: You can't get reviews if customers don't see your request. Multi-channel outreach ensures your message gets through.

Component #3: Optimized Timing (When You Ask Matters)

Most businesses send review requests immediately after job completion. This is often logical, but it's not always optimal.

There are multiple factors to consider in review request timing:

  • Job type: Some jobs show immediate benefit, while others may be multi-day or multi-week processes. The timing of the review request should reflect when a customer can expect a benefit.
  • Customer satisfaction timeline: Like job types, customers may have a peak time of satisfaction. Based on your industry, sending a request at the time of optimal happiness impacts whether a customer decides to leave a review.
  • Data evaluation: With a team of review experts, we consistently evaluate request timing and make adjustments to your campaign. Liftify customer success guides you to select, update, and maintain optimal timing.

Component #4: Strategic Follow Up 

Inboxes are flooded, people are forgetful, and multiple distractions are vying for customer attention. A single review request is no longer enough to gain a review, which is why you need to send strategic follow-ups.

If a customer doesn't respond to the initial request, Review Pro automatically sends strategic follow-up reminders. Review campaigns with at least 2 follow-up requests often see the best results. Approximately 20% of reviews come from follow-up requests, not initial requests. Without follow-up, you're leaving potential reviews on the table. If you've sent 100 review requests, your initial request has the opportunity to reach 60% conversion with Liftify—that's 60 reviews. But with no follow-ups, that's an additional 20 reviews you could be missing for improved reach, SEO, and public affirmation.

Smart Suppression

Review Pro knows when to stop:

  • If a customer leaves a review, all future requests stop immediately
  • Unsubscribe clicks remove them from the sequence
  • After three non-responses, the sequence ends (note: campaigns can be customized to your business)
  • Recent reviewers don't get bombarded with new requests (average 180-day suppression)

Component #5: Source Routing (Beta Q1 2026)

There's no argument—Google is the most important platform for public reviews. But here's what most businesses get wrong: thinking Google is the only platform that matters. Google is important, but what if your customer was sourced from another review platform?

The Directory Distribution Problem

Customers who found you on Angi check your Angi reviews before calling. If you have 127 Google reviews but only 8 Angi reviews, that's a trust gap.

The same applies to BBB, Yelp, HomeAdvisor, Nextdoor, and local directories. Every platform has customers who trust reviews on that specific platform.

How Source Routing Works

Smart Directory Matching (Beta Q1 2026) solves this automatically:

  • Detection: When a customer contacts you, Review Pro can pull in the lead source data you track in your CRM or database. Did they come from Google search, an Angi ad, a Yelp listing?

  • Smart routing: When requesting a review, Review Pro automatically sends them to the platform where they originally found you.

  • Multi-platform optimization: For customers from Google or direct referrals, Review Pro rotates between platforms you want to build up—spreading reviews across Google, Angi, BBB, and others.

Why Directory Matching Matters
  • Better conversion: Customers are more likely to leave reviews on platforms they already use and trust.

  • Stronger profiles: Instead of 150 Google reviews and 5 scattered elsewhere, you build strong presence across all directories where customers research you.

  • Competitive advantage: While your competitors focus solely on Google, you take advantage of strong lead tracking to bump up additional review sites. 

Availability: Source Routing is Beta accessible today and expected to be available late Q1 2026 for all Review Pro customers.

Real-World Results: Case Studies

Bone Dry Roofing

Starting point: 26 locations with only 3% of customers leaving reviews
After Review Pro: Automated workflows, email + SMS, optimized timing, strategic follow-up
Results (90 days): 26 locations launched with over 10% of customers leaving reviews

Key insight:BIG fan of the Liftify team and product. Liftify is superior to the big players in the reputation management game. Combine that with their top tier support and you have the recipe for success. Excited to see how the product continues to grow the business!” - Matt Tyner, CMO

Door Pro America

Starting point: 8 locations, < 4.0 rating across locations with inefficient, manual requests
After Review Pro: Automated workflows, email + SMS, focus on service
Results: In less than a year, average ratings went from 3.9 to 4.5 across locations

Key insight: Automation was the breakthrough for consistent, positive reviews.

Beyond Volume: Quality Matters Too

2x more reviews comes from both quality and quantity. You put in the work to provide customers with a positive experience. Let Liftify partner with you to improve operations, provide expert guidance, and continuously optimize review campaigns for your business model. Quality and quantity aren't opposing goals. Review Pro delivers both.

Ready to double your review generation?

Schedule a demo to learn more.

Already a Liftify customer? Review Pro is available in all package tiers starting with Starter. Login to your account to explore the features, or contact support@liftify.com to optimize your setup.

What's Next

Next week, we're diving into AI-powered review responses. You'll see exactly how Review Pro saves hours per month while improving response quality and SEO impact—including rating filters, job attribute integration, and customizable prompts.