We help home services companies win in a trust-first world.
Liftify turns the reputation operators earn in the field into measurable growth, across search, the map pack, and AI. This is our story, and the people behind it.
Why Liftify exists
Before Liftify was a company, it was a homeowner problem. Zach Garrett had just bought a new house, and like everyone does now, he went looking for local companies to trust with the work. Painters. Roofers. The people you let into your home.
What he found stopped him. The companies doing great work had almost nothing to show for it. The proof of all that earned trust simply was not where the next customer was looking. That gap became the whole idea. The best local businesses were not losing to better companies. They were losing to companies that were simply easier to find and easier to trust at the moment of decision. The work was excellent. The trust was real. It just was not visible.
“The foundation of our company was really me as a consumer, just trying to find home service companies in a new house that we bought, and nobody had recent reviews. It was frankly just like, this matters to me. This is how I am trying to find companies. Everybody I know searches this way.”
The belief that shaped everything
Zach came out of a marketing and customer-experience career, close enough to software to know its limits. He had watched plenty of companies buy tools that promised results and then hand the owner a login and walk away. He was certain that was the wrong model for the people he wanted to serve.
So Liftify was never built to be one more thing to log into. It was built to do the work for the operator, not hand them homework. That conviction is still the difference today. Not a product you manage, but a partner that carries it for you.
Liftify exists to close the distance between the trust a business earns on every job and the customer who is about to pick someone else because they never saw it. When a great company rises to the top of the list, the customer wins too — they find the business they should have found in the first place.
“Small businesses do not need more software. What they need is results and a solution.”
— Zach Garrett, Founder & CEO
We love what we do, and we love helping others succeed.
Our team has a heart and passion for helping local businesses succeed. We believe there are too many software solutions out there that over-promise and under-deliver.
We strive to be different, to bring the results and the support that truly make an impact for every customer we serve.
To be the trust layer for home services, turning earned trust into the reason customers find and choose you first.
Improve your reputation, and it “lifts” everything.
When companies improve their reputation and modernize their strategy, it lifts every part of their commercial engine. You don’t just raise your reviews and ratings, you climb in search rankings, make paid ads more efficient, and raise the quality of service your team brings to the market.
The journey, from the beginning to today.
Scroll the track to move through the milestones, left to right.
2017–2019
A recurring frustration
Local companies lacked many, or consistent, online reviews.
Spring 2020
Testing the idea
Research, owner meetings, and early experiments to lift reviews.
Nov 2020
Liftify is established
First annual contract with an international home services franchise.
March 2021
Advisory board formed
Seasoned SaaS leaders join to help Liftify scale.
2023
Recognition & growth
Award wins, plus the ReviewMAX framework and AI capabilities.
Jan 2024
1,000 locations
Crossed 1,000 locations served across North America.
2025
#1 on G2
Top ranking out of 270 companies, sweeping every category.
Jan 2026
A new platform
Four distinct product solutions launch.
Ranked #1 for results on G2.
Out of 270 companies in the reputation management category, where it counts most.
Meet the team behind the trust layer.
See the operators who own your outcome, or come build the trust layer with us.