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Thought Leadership

25 stories from the Liftify newsroom.

Thought LeadershipProducts

What Enterprise Reporting Should Actually Look Like for Multi-Location Operators

Enterprise reporting for reputation isn't about more dashboards — it's one standard, one screen, one number, and data that flows to where decisions get made.

Liftify · Aug 9, 2026
Thought LeadershipCustomer

The Review Capture Gap: Why Your Numbers Look Fine and Aren't

The most dangerous reputation problem isn't a bad review — it's the good ones that never existed, and they don't show up on any dashboard you look at.

Liftify · Aug 7, 2026
Thought LeadershipCustomer

The Most Underutilized Marketing Asset in Home Services is Already on Your Payroll

Discover how leveraging your field team's interactions can enhance customer reviews and boost your home service business, transforming reputation into a marketing asset.

Amanda Zindel · Jul 24, 2026
Thought LeadershipCustomer

What AI Gets Wrong About Home Services (And What to do about it)

Discover how home service businesses can leverage customer reviews and AI insights to enhance visibility and reputation management in a competitive landscape.

Amanda Zindel · Jul 8, 2026
Thought LeadershipCustomer

Membership Models Are the Future of Home Services

Discover how building trust through a strong reputation infrastructure is essential for successful membership models in home services. Learn the key strategies for growth.

Julie Fogg · Jun 17, 2026
Thought LeadershipCustomer

The Personal Touch Paradox: Why Automation Makes Cards More Powerful

Discover how automation enhances the impact of handwritten cards in home services, creating lasting customer relationships and driving retention.

Julie Fogg · Jun 9, 2026
Thought LeadershipPartnership

How Home Services Brands Are Turning Local Search Into Their Most Profitable Growth Channel

Discover how home services brands can leverage local search for growth, boosting visibility and reducing lead costs through strategic location expansion.

Julie Fogg · Apr 29, 2026
Thought LeadershipAnnouncement

Why Great Service Isn't Enough: Reputation Management as a Core Business Discipline

Reputation management has become essential for businesses to compete effectively. Learn how to bridge the reputation gap and attract more customers.

Julie Fogg · Apr 15, 2026
Thought LeadershipAnnouncement

AI Is Reading Your Reviews Before Your Customers Are — Here's What It Finds

Discover how AI analyzes customer reviews and shapes recommendations, highlighting the importance of managing your online reputation in a competitive landscape.

Julie Fogg · Apr 8, 2026
ProductsPartnership

Why Ratings, Review Volume, and Recency Matter More Than Ever in an AI-Powered World

45% of consumers now use AI tools to find local services, up from 6% a year ago. Here's why star rating, review volume, and recency decide whether your business shows up in an AI-generated recommendation.

Julie Fogg · Apr 1, 2026
ProductsThought Leadership

The Signal in the Noise: How AI Theming Finds What Your Feedback Is Really Saying

Discover how AI Theming in Experience Pro transforms customer feedback into actionable insights, enhancing operations and improving service in home services businesses.

Julie Fogg · Mar 25, 2026
Thought LeadershipProducts

Building a Reputation-First Culture

Learn how building a reputation-first culture can drive exceptional reviews and business growth through strategic leadership and the right technology.

Julie Fogg · Feb 23, 2026
PartnershipAnnouncement

Color Me Mine Partners with Liftify to Power Customer Experience Across 150+ Locations

Color Me Mine partners with Liftify to enhance customer experience across 150+ locations, ensuring consistent communication and reputation management as they grow.

Julie Fogg · Feb 16, 2026
ProductsAnnouncement

How Review Pro Generates 2x More Reviews Than Other Solutions

Discover how Review Pro helps businesses generate 2x more customer reviews with automated workflows, multi-channel outreach, and strategic follow-ups. Summary: Review Pro is a powerful reputation management solution that helps businesses generate twice as many customer reviews compared to other solutions. It achieves this through a combination of automated workflows, multi-channel outreach, optimized timing, strategic follow-ups, and innovative source routing. By leveraging these features, businesses can ensure every customer receives a review request and improve their online reputation across multiple platforms.

Julie Fogg · Feb 2, 2026
EventPartnership

Liftify Highlights Success and Builds Relationships at ShedBuilder Expo

Liftify showcased its successes and fostered relationships at ShedBuilder Expo 2024, highlighting its pivotal role in enhancing online reputations within the evolving shed industry.

Chloe Schaufelberger · Oct 1, 2024
Thought Leadership

Podcast: Head Heart & Boots, Iterating On The Business, with Zach Garrett

Zach Garrett discusses innovative leadership, customer-centric strategies, and the importance of adaptability on the Head Heart & Boots Podcast. Listen now on Apple Podcasts or Spotify.

Chloe Schaufelberger · Sep 17, 2024
AnnouncementCustomer

Liftify Forms Partnership with NextGen Home Service Provider, PipeDreams

Liftify forms a partnership with NextGen home service provider, PipeDreams, aiming to revolutionize the industry with technology-driven solutions and outstanding customer service.

Chloe Schaufelberger · Aug 7, 2024
Thought LeadershipAnnouncement

Podcast: Shed Geek, 'Building Trust & Business Success Through Online Reviews'

Discover how to build trust and business success through online reviews in the latest Shed Geek Podcast episode. Learn from industry experts and uncover the power of reputation management.

Chloe Schaufelberger · Aug 7, 2024
PartnershipAnnouncement

Liftify Announces Newest Partnership with The Shed Geek, #1 Podcast and Advertising network in shed industry

Discover how Liftify partners with The Shed Geek, the top Shed Industry podcast and advertising network, to boost online reputations and success for shed businesses.

Chloe Schaufelberger · Aug 1, 2024
Thought LeadershipPartnership

Podcast: Service Business Mastery Podcast, 'Grassroots to Greatness'

Service Business Mastery Podcast delves into Zach's journey with Liftify, emphasizing reputation building and business growth strategies. Discover insights from industry leaders on overcoming common obstacles.

Chloe Schaufelberger · Jun 19, 2024
Thought Leadership

Podcast: Success Elevated, 'A Reviews Revolution' with Zach Garrett

Discover how Liftify CEO, Zach Garrett, shares insights on reviews and digital marketing on the Success Elevated Podcast.

Chloe Schaufelberger · Apr 30, 2024
EventCustomer

Liftify Highlights Automotive Solution at 2024 Jiffy Lube® Franchise Convention

Liftify showcases success stories and impactful results at the 2024 Jiffy Lube Franchise Convention, highlighting their partnership with Jiffy Lube franchises in boosting online reviews and enhancing customer experiences.

Chloe Schaufelberger · Apr 5, 2024
Thought LeadershipPartnership

Podcast: The Restoration Rundown, 'Reputation is Key'

Learn why reputation is crucial in the restoration industry as Liftify CEO, Zach Garrett, discusses the importance of online reviews and Google's impact on businesses. Discover key insights on managing your reputation effectively.

Chloe Schaufelberger · Mar 1, 2024
Thought LeadershipEvent

Liftify CEO Zach Garrett Speaks at RIA 2024 Convention

Learn about Liftify CEO Zach Garrett speaking at the RIA 2024 Convention on digital marketing tactics for restoration businesses, emphasizing online reputation growth and business success.

Chloe Schaufelberger · Feb 24, 2024
EventCustomer

Liftify Meets with Customers at 2024 Floor Coverings convention in cancun, mX

Liftify joins customer Floor Coverings International at their 2024 franchise convention in Cancun, MX.

Chloe Schaufelberger · Jan 5, 2024