Membership Growth
Capture the Memberships You're leaving behind.
Turn post-sale momentum into membership conversions with automated, multi-channel customer journeys.
The Problem
Your technicians ask about memberships in the field, and maybe 5% sign up. The other 95% walk away. No follow-up. No second chance. Just one-time revenue that disappears the moment the job is done.
Membership programs could drive 15-20% of your topline revenue. Instead, most companies sit at 5-10%—or never break into double digits. The gap isn't your offer. It's the follow-up you're not running.
What is Membership Growth?
An automated post-sale customer journey that turns non-members into recurring revenue. Multi-channel touchpoints—email, text, and physical mail—personalized to each customer and localized from their technician or local leader. Every non-member enters a proven workflow that stays top-of-mind, reinforces value, and drives membership sign-ups without your team lifting a finger.
Key Benefits
Build Predictable Revenue Shift from chasing one-time jobs to consistent annual recurring revenue. Memberships create the cash flow stability that lets you plan, scale, and grow.
Increase Customer Lifetime Value Members stay longer, spend more, and refer others. A single membership conversion multiplies into years of compounding revenue.
Stay Top-of-Mind Year-Round Memberships keep your business in their inbox, mailbox, and contact list, so when they need service or an upgrade, you're the call they make.
Cross-Sell With Confidence Members trust you with their needs. That trust opens doors to upgrades, add-on services, and referrals competitors can't access.
How it works
Automatic Enrollment Every non-member enters your post-sale journey immediately after service. No manual lists, no forgotten follow-ups.
Multi-Channel Touchpoints Email, text, and physical mail work together for personalized messaging to the customer and localized from their technician or service leader.
Strategic Timing Digital and physical outreach deploy at the right moments in the customer journey, maximizing conversions without overwhelming.
Recurring Revenue Growth Watch membership rates climb from 5-10% to 15-20% of topline revenue as automated touchpoints turn transactions into long-term relationships.
Discover your hidden membership revenue
Find out how many non-members you're leaving on the table and what closing that gap means for annual recurring revenue.