Review Routing
Strategic review distribution across your entire footprint.
Smart review routing that distributes feedback across all your locations; building visibility where you need it most and strengthening every profile.
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The Problem
Your headquarters has 500 reviews. Your newest location has 12. Customers searching nearby see competitors with stronger review counts and choose them instead.
Every review request defaults to the same profile. New locations stay invisible. High-performing locations plateau. Your review strategy unintentionally creates winners and losers across your own business.
What is review routing?
Strategic distribution of review requests across multiple locations based on where visibility matters most. Route reviews directly to the serviced location, spread them evenly across all profiles, or weight distribution to boost specific GBPs that need the lift. We invented review randomization and weighting and we're experts in using these strategies to meet review milestones, strengthen new locations, and maximize Google prominence across your entire footprint.
Key Benefits
Build Visibility Where It Matters New locations get the reviews they need to show up in local search. Underperforming profiles catch up. Every location brings visibility to your business.
Hit Review Milestones Faster Strategic weighting ensures critical locations reach review count thresholds that unlock better rankings and customer trust.
Strengthen Your Entire Footprint Stop concentrating reviews in one place. Distribute campaigns across all GBPs, making your business visible in search across the zip codes you serve.
Boost SEO and Local Prominence More reviews across more locations means more ranking opportunities, more search visibility, and more customers finding you first.
How it works
Choose Your Routing Strategy Direct routing sends reviews to the serviced location. Randomized routing spreads reviews evenly. Weighted routing prioritizes locations based on your business goals.
Set Your Distribution Rules Define weighting across locations based on review goals—whether you're launching new GBPs, hitting milestones, or maintaining balance.
Automated Review Requests Every customer gets a review request routed according to your strategy. No manual sorting, no missed opportunities.
Watch Locations Grow Reviews flow where they're needed most. New locations gain traction. Established locations maintain momentum. Your entire network gets stronger.
Map your review distribution Strategy
Find out which locations lack visibility and what review routing could do for local search visibility.