Bone Dry Roofing Surpasses a Full Year of Reviews in Just 4 Months
Bone Dry Roofing recognized that their reviews, ratings, and online reputation were not effectively reflecting the exceptional service they strive to provide for their customers. With their previous vendor, they were only getting 3% of their customers to leave online reviews. As they invested in prioritizing growth of their business, they recognized the need for more robust technology, more reviews, and a solution-focused partner to help them achieve their growth goals.
Review generation campaigns were launched for all 26 locations within 3 weeks and saw immediate results with over 10% of their customers leaving reviews. Since launch, they have also rolled out Liftify's messaging solution to streamline process for their team.
About Bone Dry Roofing
In business since 1989, Bone Dry Roofing’s office in Indianapolis is the headquarters of the business, which includes 26 total locations across 8 states. The company has been family owned and operated since the day it opened. Bone Dry Roofing has built their reputation over the years one customer at a time, and this is the way they’ve grown from a small company to one of the largest residential roofing companies in the Midwest.
The challenge
For a company built on delivering exceptional service, Bone Dry Roofing’s online reputation simply wasn’t telling the full story. Operating across 26 locations in 8 states, the gap between the quality of service they were delivering every day and what potential customers were finding online had become a real barrier to growth. They recognized that in a competitive market, online reviews are often the first impression — and with only 3% of customers leaving feedback, too many great experiences were going unnoticed. It was clear that in order to fuel their next phase of expansion, they needed a technology partner who could close that gap quickly and at scale.
The solution
Bone Dry Roofing needed a partner who could move fast without sacrificing quality — and that’s exactly what they got. With a seamless Salesforce integration and a high-touch onboarding experience, Liftify had all 26 locations up and running in under 2.5 weeks. Review generation campaigns launched immediately across all locations, and the impact was felt right away, with over 10% of customers leaving reviews almost immediately after launch. Beyond reviews, Bone Dry Roofing also rolled out Liftify’s messaging solution to streamline inbound communications, keeping their growing team responsive and efficient across all locations and states.
The results
The results spoke for themselves. Bone Dry Roofing saw a 300% increase in review volume compared to their previous run rate, with an average star rating of 4.8 across all locations — finally reflecting the level of service they had always been delivering. Their team also became significantly more responsive, achieving a median inbound message response time of just 6.8 minutes. Most impressively, they surpassed their entire previous year’s total review count in just 4 months. Through white glove service, meaningful process improvements that saved time for their growing team, and a platform built for scale, Bone Dry Roofing transformed their online presence into a true engine for growth.
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