Built for the way sophisticated operators actually run.
Trust is the foundation revenue is built on, and the most under-managed asset on a home services balance sheet. Liftify turns brand trust into something you can standardize, measure, and underwrite, across one location or an entire portfolio.
Trust is the foundation enterprise value is built on.
Every thesis in home services runs through the customer’s decision to choose one operator over another. That decision is made on trust, and trust is the one asset most portfolios never standardize, measure, or report. Liftify makes it a managed line item: visible in diligence, controllable in the hold, and defensible at exit.
The trust layer
Reviews, experience, loyalty, and conversion, standardized across every operating company on one system.
Revenue & retention
Higher trust converts more demand, lifts close rates and memberships, and brings customers back at a higher rate.
Enterprise value at exit
A more defensible, better-documented asset. A trust moat that supports the multiple a buyer will pay for.
Live in 7 days across new locations — no drag on the value-creation clock.
One portfolio-wide trust index, rolled up from every company.
Zero rip-and-replace — it bolts onto ServiceTitan and the systems they run.
1,000+ home services companies already on the trust layer.
The case for trust as portfolio infrastructure.
Demand generation is competitive and expensive. Trust is the one input that decides whether that demand converts, and almost no operator manages it deliberately.
Liftify is the standardized trust layer across the portfolio: one playbook, one scorecard, one number that rolls up from every location to the fund. It is operational alpha that compounds through the hold and shows up in the exit narrative.
Why it’s a no-brainer for the portfolio.
Standardized where it needs to be, fast where it counts, and built to be defended in front of a buyer.
Standardized scorecards
Every operating company measured the same way, so you can compare, rank, and intervene without normalizing five different reports.
Diligence-grade data
Board-ready, exportable, and consistent. The trust story documented well enough to underwrite and defend at exit.
Live in 7 days
New add-ons and locations are live within in a week so value creation starts on day one of the hold, not month six.
The portfolio Liftify Index
One trust score per company, rolled up to a single portfolio number you can take to the board. Always apples-to-apples, every quarter. A leading indicator of revenue, not a lagging vanity metric.
A defensible moat at exit
A trust advantage a buyer can verify is one they’ll pay for. It is harder to replicate than spend, and it travels with the asset.
Runs in the background
No new platform for operators to adopt and no rip-and-replace. It bolts onto ServiceTitan and the CRM they already run.
The same trust layer, shaped to how you operate.
Franchise
Protect the brand at every franchisee. Standardized brand scorecards keep trust consistent from the flagship to the newest unit, and show the franchisor exactly where to coach.
Multi-Location
One book, every market. See trust and revenue side by side across all your locations, find what your best market does differently, and run that play everywhere.
Put your portfolio on the trust layer.
Tell us about the companies you run and we’ll scope a plan whether that's one location or one hundred. See it live on a market you know first.