Skip to main content
Free 30-day pilot for up to 5 locations. No fee or contract required.
Who We Serve

Built for how you grow.

Your reputation decides who calls you, and it is the thing most home services companies manage least. Liftify makes it something you can run on purpose, measure, and hold every location to, whether you have one or a hundred.

Get your Liftify Index
By trade HVAC Roofing Plumbing Restoration All industries →
Owner-led & high-growth

Outwork them in the field. Outrank them online.

You didn’t build this to stay small, and you’re not done. The bigger names moving into your market have marketing departments; you’ve got better work and more to prove. Liftify turns every job you already nail into the reviews and ratings that make you the name customers call first, so the growth you’re chasing shows up in the phone ringing. No marketing hire, no software to babysit, nothing for the crew to remember.

01 / START

A free 30-day pilot

Up to five locations, no fee or contract. Prove it on your own market before you commit to a thing.

02 / RUNS ITSELF

No marketing hire needed

It plugs into the system you already run. Requests go out, every review gets answered, and bad-actor reviews get worked with Google by our team — while you run the business.

03 / OUTCOME

You get picked first

More recent, higher-rated reviews on the profiles customers check — so you win the call in search, on the map, and in AI, even against the bigger names.

multi-location, franchise & enterprise

One standard across every brand and operating company.

Every thesis in home services runs through the customer’s decision to choose one operator over another. That decision is made on trust, and trust is the one asset most portfolios never standardize, measure, or report. Liftify makes it a managed line item: visible in diligence, controllable in the hold, and defensible at exit.

Trusted by the firms backing category leaders in home services
Eagle Merchant Partners
Morgan Stanley Capital Partners
Gridiron Capital
Main Post Partners
Rotunda Capital Partners
SBJ Capital

Multi-Location

One book, every market. See trust and revenue side by side across all your locations, find what your best market does differently, and run that play everywhere.

Every location on one screen
Copy your best market’s playbook
Trust and revenue, side by side
Explore Multi-Location

Franchise

Protect the brand at every franchisee. Standardized brand scorecards keep trust consistent from the flagship to the newest unit, and show the franchisor exactly where to coach.

Standardized brand scorecards
Spot the outliers, coach the field
Brand-safe, unit by unit
Explore Franchise

Private Equity and Enterprise

Reputation you can measure across the whole portfolio, the way you measure everything else. One integration, consistent execution, reporting that rolls up.

One standard across every operating company
Portfolio-level reporting
Live across the portfolio in days
01 / FOUNDATION

The trust layer

Reviews, experience, loyalty, and conversion, standardized across every operating company on one system.

02 / CONVERSION

Revenue & retention

Higher trust converts more demand, lifts close rates and memberships, and brings customers back at a higher rate.

03 / OUTCOME

Enterprise value at exit

A more defensible, better-documented asset. A trust moat that supports the multiple a buyer will pay for.

Live in 7 days across new locations — no drag on the value-creation clock.

One portfolio-wide trust index, rolled up from every company.

Zero rip-and-replace — it bolts onto ServiceTitan and the systems they run.

1,500+ home services companies already on the trust layer.

Investment thesis

The case for trust as portfolio infrastructure.

Demand generation is competitive and expensive. Trust is the one input that decides whether that demand converts, and almost no operator manages it deliberately.

Liftify is the standardized trust layer across the portfolio: one playbook, one scorecard, one number that rolls up from every location to the fund. It is operational alpha that compounds through the hold and shows up in the exit narrative.

One playbook
One scorecard
One number to the fund

Why it’s a no-brainer for the portfolio.

Standardized where it needs to be, fast where it counts, and built to be defended in front of a buyer.

Standardized scorecards

Every operating company measured the same way, so you can compare, rank, and intervene without normalizing five different reports.

Diligence-grade data

Board-ready, exportable, and consistent. The trust story documented well enough to underwrite and defend at exit.

Live in 7 days

New add-ons and locations are live within in a week so value creation starts on day one of the hold, not month six.

The portfolio Liftify Index

One trust score per company, rolled up to a single portfolio number you can take to the board. Always apples-to-apples, every quarter. A leading indicator of revenue, not a lagging vanity metric.

A defensible moat at exit

A trust advantage a buyer can verify is one they’ll pay for. It is harder to replicate than spend, and it travels with the asset.

Runs in the background

No new platform for operators to adopt and no rip-and-replace. It bolts onto ServiceTitan and the CRM they already run.

Start where you are.

Tell us about the companies you run and we’ll scope a plan, whether that is one location or one hundred. See it live on a market you know first.