Scaling the Art of Having Fun with Liftify

Industry

Painting Studio

Challenge

As Color Me Mine scaled from 100 to 150+ locations—with continued growth on the horizon—the brand faced a set of interconnected operational challenges. They needed to maintain consistent customer experiences, ensure reliable review collection and timely customer notifications, and streamline critical customer touchpoints.

Results

Liftify became Color Me Mine’s single, dedicated partner for reputation management and customer communications—integrating seamlessly with the brand’s existing CRM infrastructure. This brought automated review collection, timely customer notifications, and centralized reputation management for efficient review responses across all locations.

Key Product

Review Pro, Messaging

www.colormemine.com/

Active Studio Locations

150+

Expected studio expansion

4.9

average review rating

2,100+

# Reviews per month

Reviews and reputation are absolutely critical for B2C retail businesses like Color Me Mine. This partnership represents an important step in helping them scale revenue at each location as the brand continues to grow—both in geographic coverage and revenue per store.

Zach Garrett

CEO and Founder @ Liftify

About Color Me Mine

Color Me Mine is the premier paint-your-own ceramics franchise, known for “the art of having fun.” With 150+ locations and growing, the brand offers families and creative enthusiasts a unique, hands-on studio experience nationwide.

The Challenge

As Color Me Mine had rapid expansion from 100 to 150+ locations, they needed centralized processes and technology to maintain their high-quality customer experience. In growing quickly, they experienced a number of operational challenges to overcome:

Maintaining brand consistency in customer experience across a growing network of independently operated franchises
Ensuring reliable review collection and timely customer notifications at every location
Streamlining critical customer touchpoints such as reservation confirmations and pottery pick-up reminders
Preventing individual franchise locations from falling behind on customer engagement as the brand scaled

The Solution

Color Me Mine selected Liftify as its dedicated reputation management and customer experience platform. Implementing a single platform allowed Color Me Mine to maintain consistency, migrate quickly, and build reputation at scale:

Automated review collection to capture real-time customer feedback after each studio visit
Timely customer notifications including reservation confirmations and pottery pick-up reminders
Centralized reputation management enabling efficient review responses across all franchise locations
Native CRM integration ensuring communications feel consistent and on-brand without added workload for franchisees

The Results

Color Me Mine is positioning itself to own the DIY creative experience market. Scaling a franchise network without a technology backbone risks inconsistent customer experiences—and lost revenue per location. With Liftify in place, the brand can pursue aggressive growth while preserving the personalized, memorable service that has made it a beloved destination for families and creative enthusiasts nationwide through:

Brand consistency maintained across all 150+ locations with rapid expansion
Franchisees freed to focus on creating memorable in-studio experiences while Liftify handles behind-the-scenes customer engagement
No customer misses important updates about their custom ceramic creations
Measurable results driven across the entire franchise network through automated, scalable tooling