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Jiffy Lube of Indiana Punches Back Against Competition with Review Strategy

Jiffy Lube

Industry

Retail

Challenge

Jiffy Lube of Indiana has long since been the established, highly respected service and repair provider in their field; however, lower end competition has recently been infiltrating the midwest and aggressively using local marketing to steal market share. Jiffy Lube’s out-of-the-box software solution was not driving the review volume to keep up with their competition and they were losing traction quickly. They recognized that they needed a partner with the best solution in the market to help them compete with those competitors online, get their review count up, and improve ratings to drive SEO.

Results

Liftify partnered with Jiffy Lube to help them gain that ground back on their competition and drive immediate and consistent results, launching review generation campaigns for all 37 locations within 8 days of signing up. Since launching, their review volume and customer feedback quickly increased by 3x compared to their previous run rate, providing more expansive visibility into their customers’ experiences so they can make strategic decisions to continue improving their stores.

Key Product

Review Pro

jiffylubeindiana.com/
3x
Increase review volume vs prev run rate
4.8
Average Star Rating across locations
38%
Increase in Google Reviews in 6 months
8
Days to First Campaign

Zach and his team at Liftify have done a great job helping our business. If you are looking to help boost the visibility and reputation of your business, you can't go wrong with these guys!

Lonnie Hinkle

Chief Operating Officer @ jiffylube

JLv3

About Jiffy Lube of Indiana

Jiffy Lube is a leading American automotive preventative maintenance chain, founded in 1971 and specializing in rapid, drive-through oil changes, typically completed in 15 minutes. With over 2,000 franchisee-owned locations, they offer services like fluid top-offs, air filter replacements, brake services, and tire rotations.

The Challenge

For a brand with decades of trust and a reputation as a highly respected service and repair provider, Jiffy Lube of Indiana found themselves in an increasingly competitive landscape. Lower-cost competitors had been aggressively moving into the Midwest, leveraging local marketing and online visibility to chip away at market share that Jiffy Lube had long held. With 43 locations across the region, the stakes were high — and their existing software solution simply wasn't generating the review volume needed to keep pace. Falling behind online meant falling behind in search rankings, customer perception, and ultimately, foot traffic. They knew that to protect their position and continue growing, they needed a best-in-class partner who could help them fight back — and fast.

The Solution

Jiffy Lube of Indiana needed a partner who could match their urgency and deliver results at scale — and Liftify did exactly that. Within just 8 days of signing, review generation campaigns were live across all 37 active locations, making it one of the fastest full-scale launches in their market. The focus was clear from the start: rebuild momentum, reclaim visibility, and give Jiffy Lube the online presence that reflected the quality experience they deliver every day. With a seamless integration through Grow and a high-touch onboarding process, their team was equipped and confident from day one, allowing them to focus on what they do best while Liftify handled the heavy lifting on reputation management.

 

Liftify has done wonders in improving our guest engagement with acquiring online reviews! - Chris Christensen, Director of Operations & Guest Services

The Results

The results confirmed that Jiffy Lube of Indiana had made the right call. In just 6 months, they achieved a 38% overall increase in Google reviews and tripled their review volume compared to their previous run rate — a dramatic turnaround that directly strengthened their competitive position online. The quality of those reviews was equally impressive, with new reviews averaging a 4.8 star rating across all locations. Perhaps most telling, 23 of their 37 locations improved their overall star rating in less than 6 months, a testament to both the volume and consistency of the feedback being captured. With campaigns live in just 8 days and results arriving almost immediately, Jiffy Lube of Indiana didn't just catch up to the competition — they pulled ahead.

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