How Koenig Turned a 5-Location Pilot into a Full-Scale Reputation Strategy

The Challenge

As a leading farm and outdoor equipment dealership across Ohio and Indiana, Koenig had built a strong reputation on the ground — but their online presence wasn't keeping pace. When a new marketing director joined the team, he quickly identified an opportunity to bring their digital strategy in line with the high-quality customer experiences they were already delivering. With 16 locations across 2 states and a fragmented marketing tech stack, Koenig needed more than just a software solution — they needed a high-service partner who could help them centralize their tools, build a stronger local presence in each market, and create a cohesive strategy that would scale with their business.

The Solution

Rather than jumping in all at once, Koenig took a thoughtful approach — piloting Liftify across 5 locations first to validate the impact before expanding further. The results were immediate, and the decision to roll out across all 16 locations quickly followed. From there, the partnership grew into something far more comprehensive than review generation alone. Liftify worked alongside Koenig's leadership team to develop a strategy that integrated review and survey touchpoints throughout the entire customer journey, maximizing feedback at every stage. Their ticketing process gave leadership full visibility into customer resolutions, while the Listings product brought all 750 of their online directory listings under one centralized platform — eliminating the inefficiencies of managing multiple tools and ensuring consistent, accurate information across every location.

The Results

The numbers told a compelling story. Koenig's Google review run rate increased by 94%, with reviews coming in at 2x their previous rate and averaging a 4.7 star rating across all locations. Their expanded use of Liftify's Listings product resulted in 750 online directories being synced and managed from one place, while their growing online presence drove over 600,000 Google Impressions in just the first 6 months. Leadership also gained 100% visibility into customer resolution management — a critical capability for a business committed to delivering exceptional experiences at every touchpoint. By consolidating multiple tools into one central platform, maximizing their local market reputation, and optimizing their review and survey strategy, Koenig transformed their online presence into a true reflection of the trusted, high-quality brand they've built over decades.