How Legacy Service Partners Unified Reputation Across a Multi-Brand Portfolio

The challenge

Reputation health scattered across every brand

Running a portfolio of home services brands creates a visibility problem most operators underestimate. Each brand had its own vendor, process, and approach to tracking reviews, which meant corporate leadership had no reliable way to measure reputation health across the network. The data existed somewhere, but it was fragmented, inconsistent, and difficult to act on.

Beyond the reporting gap, LSP’s operational model created a hard constraint: individual partner brands could not be burdened with heavy lift. Any solution had to work for the brands that were fully invested in reputation management and for the ones still getting there. Low operational friction was not a preference, it was a requirement.

As the network grew, LSP also recognized that reputation management could not continue to scale partner by partner, vendor by vendor. They needed a single partner who could grow with them and deliver consistent results across a portfolio of distinct brands operating in distinct markets.

The solution

One preferred vendor, one line of sight

Liftify was deployed as LSP’s preferred reputation management vendor across the network, starting with ReviewPro. The platform connects to each partner’s job data, triggers review requests automatically, and responds to positive reviews on their behalf. Individual brands get the results without the operational overhead.

The key to LSP’s model was keeping the lift minimal for individual partners. Liftify manages the campaign, responds to reviews, and handles the work whether a given brand has a dedicated marketing resource or not.

For corporate leadership, Liftify built a monitoring and scorecard dashboard that surfaces reputation performance across the entire LSP portfolio in one view. Every partner brand is visible. Every location is tracked. And through an API integration with Domo, the data feeds directly into LSP’s existing reporting infrastructure, solving for cohesion without creating a new silo to manage.

As more partner brands saw results, Liftify’s footprint within the network grew organically. Today, more than a dozen LSP partners are active on the platform. It was a natural expansion driven by results, not a mandate.

Liftify found a niche opportunity in the reputation management category and found a way to make it not only seamless with the setup process, but affordable for the customer. We have more than a dozen of our Partners using Liftify now, and the numbers don’t lie.

— Adam Johnson, Regional Marketing Manager, Legacy Service Partners

The results

A portfolio-wide source of truth

In their first year with Liftify, LSP partner brands saw a 47% increase in review volume year-over-year. Across active partners, the portfolio-wide average star rating sits at 4.8, reflecting the volume and quality of reviews being generated across the network.

The corporate monitoring dashboard, live since Fall 2025, gives LSP leadership real-time visibility into reputation performance across every brand in the portfolio whether or not they are actively partnered with Liftify today. That view has become an operational asset: it surfaces outliers faster, informs coaching conversations with partners, and provides cleaner data for cross-brand reporting.

The API push to Domo completed the picture. This integrated reputation data directly into LSP’s business intelligence stack so leadership has one source of truth, not another platform to log into.

Liftify has been instrumental in helping multiple partners across our network enhance their online presence. They simplify the review management process, making it easy to gather authentic customer feedback at scale. This has led to significant improvements in local SEO rankings, increased customer trust, and a stronger competitive edge for our partners. Their approach has made it seamless to scale across multiple locations.

— Kristen Mullins, Regional Marketing Manager, Legacy Service Partners

About Legacy Service Partners

Legacy Service Partners is a home services platform built on partnership. With a portfolio spanning HVAC, plumbing, and electrical businesses, LSP supports a network of owner-operators who share resources, leadership, and a commitment to delivering consistent, high-quality service across their markets. The LSP model is built on the accountability to move quickly, hold each other to a standard, and drive results that show up across the entire organization.