Agency partnership powers measurable results across HVAC, plumbing, electrical, roofing, and other residential home service contractors — with Capital Heating, Cooling, Electric & Plumbing generating more than 150 reviews in its first three weeks.

Liftify, the reputation management platform built for home service businesses, today announced a formal partnership with Cornerstone Advertising, a full-service marketing agency including both digital and traditional serving the trades. Cornerstone has named Liftify their default and preferred reputation partner for their entire client portfolio, embedding Liftify’s review generation platform as a core component of the services they deliver across the home service businesses they support nationwide.

The partnership grew out of a firsthand recommendation. A new hire who joined the Cornerstone team at the end of 2025 had seen Liftify’s impact at a previous role and brought the introduction with them. After evaluating the platform, Cornerstone saw an immediate fit with the outcomes they’re already focused on delivering for clients. More reviews means lower cost per lead, stronger LSA performance, and better organic visibility — and all of that compounds directly on top of the marketing systems Cornerstone already runs.

The results have been immediate. Cornerstone’s first client on Liftify, Capital Heating, Cooling, Electric & Plumbing in Milwaukee, Wisconsin, had been averaging 35 reviews per month before the partnership. In their first three weeks with Liftify, they generated over 150 reviews — a result that reflects both the strength of the platform and the quality of the customer experience Capital Heating, Cooling, Electric & Plumbing consistently delivers.

Cornerstone works exclusively with residential contractors across the United States— HVAC, plumbing, electrical, roofing, and other residential home service contractors— ranging from single-location operators to multi-location regional brands. Every one of those businesses competes in local search, where review volume and rating quality are direct drivers of lead flow. By selecting Liftify as the preferred partner for their portfolio, Cornerstone can deliver a consistent reputation foundation that makes their advertising spend work more efficiently for every client they serve.

What sets the partnership apart is how deeply Cornerstone has integrated Liftify into their agency operations. Beyond driving review growth for clients, Cornerstone is using Liftify’s Enterprise Monitoring Dashboard to track performance across their entire book of business from a single view. Every brand’s review volume, rating trends, and growth trajectory is visible at the agency level — giving the Cornerstone team the data they need to manage performance proactively and demonstrate clear results to clients.

“Liftify is purpose-built for exactly this kind of agency relationship,” said Zach Garrett, Founder & CEO of Liftify. “Cornerstone understands that reputation isn’t a standalone tactic — it’s the foundation that makes every other marketing channel perform better. When an agency is using our Enterprise Dashboard to manage performance across their whole portfolio, that’s when the impact really compounds. We’re proud to be their partner and excited about what this means for the businesses they serve.”

"Reviews are no longer separate from marketing performance; they directly affect visibility, trust, and lead flow. Liftify gives our clients a reliable way to generate more reviews, which matter even more as consumers rely on them and AI changes how businesses get found.” said Tracy Paul, Founder/President, Cornerstone Advertising.

"Liftify and their team have been wonderful partners, as we continue to provide our clients with the best software options available to drive growth within their businesses. Liftify provides results, which is our primary goal at Cornerstone Advertising." noted Travis Piercefield, Director of Client Services, Cornerstone Advertising.

Liftify and Cornerstone Advertising will continue to expand the partnership across Cornerstone’s full client base throughout 2026.

About Cornerstone Advertising

With more than 30 years of experience, Cornerstone Advertising is a full-service marketing firm that includes both traditional and digital advertising exclusively for the home service industry and gives contractors access to a complete marketing department for less than it costs to hire a full-time marketing director, using proven strategies delivered through a marketing manager who treats our clients' businesses as if they were their own. Cornerstone Advertising is a digital marketing agency specializing in home service businesses, including HVAC, roofing, plumbing, and electrical contractors. The agency serves more than 25 businesses across single and multi-location operations, delivering marketing strategies that drive lead generation, reduce acquisition costs, and help local businesses compete and grow in their markets.

About Liftify

Liftify is a reputation management platform built specifically for home service businesses and the agencies and networks that support them. Through automated review generation, AI-powered response management, and enterprise-level visibility tools, Liftify helps businesses grow their online reputation consistently and at scale. Liftify’s Enterprise Monitoring Dashboard gives agencies and multi-location brands real-time insight into reputation performance across their entire portfolio. For more information, visit liftify.com.